Hive
2019 Gold American Advertising Award Winner | Integrated Brand Identity
2019 Silver American Advertising Award Winner | Integrated Advertising Campaign
Hive is an all-natural energy drink targeted at millennial, health-conscious women. During exploration, I studied natural beehives and was fascinated by their wavy organic shapes. I built a brand aesthetic using biomimicry with a touch of Phsycadelic design to communicate these linear patterns that ebb and flow organically.






Guerilla Campaign

