Hive

2019 Gold American Advertising Award Winner | Integrated Brand Identity

2019 Silver American Advertising Award Winner | Integrated Advertising Campaign

Hive is an all-natural energy drink targeted at millennial, health-conscious women. During exploration, I studied natural beehives and was fascinated by their wavy organic shapes. I built a brand aesthetic using biomimicry with a touch of Phsycadelic design to communicate these linear patterns that ebb and flow organically.